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Abstract

This study aims to develop an effective framework that addresses the security concerns and user behavior related to e-wallet adoption. The research methodology entails quantitative data collection through a literature review and surveys of e-wallet users using convenience sampling, and the proposed model is tested using the Partial Least Squares Structural Equation Modelling (PLS-SEM). The proposed security factors in this study include phone stolen protection, app security performance, secure authentication, data privacy protection, secure online transaction and banking info security. The online survey form was disseminated to Malaysian citizens, and 186 respondents participated in the survey. Using a two-step approach, this study employed a measurement model to assess indicator loadings, convergent validity, and reliability. Additionally, a structural model was utilized for path analysis. This study selects the measurement or dependent variable for e-wallet adoption as "usage behavior." The findings indicate a significant positive relationship between e-wallet adoption behavior and online trans-action security. The inclusion of secure online transactions in digital wallets reassures users, fostering confidence and promoting engagement in secure online transactions, thereby bolstering the efficacy of e-wallet services, especially for critical financial activities. The significance of the research project lies in its potential to overcome the barriers hindering e-wallet adoption by addressing the security concerns of potential users. By enhancing security measures and increasing user trust, the adoption of e-wallets can be accelerated. Through an in-depth analysis of these factors, the research may provide recommendations and contribute to the country's overall development and adoption of e-wallets.

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